You bet I do! Why would I give you free advice to sell your home without me? I'm nice to a fault. That, plus, if you give it your very best shot and you still can't sell it on your own, you should call the agent who tried to help you out, don't you think?
Okay, quickly,
1. Don't just put a sign in the yard, get online - craigslist, AJC, Creative Loafing, etc.
2. Be ready to work with a buyer's agent. Go ahead and put in your ad that you'll pay a buyer's agent's commission, that's the best way to get serious buyers in the door.
3. Keep your ad short and sweet - no one is going to read about your wall paper, how big each closet is, or how great the schools are. They already know about the schools, I assure you. And if the hard numbers look right - # of beds, # of baths, and price - then they will probably want to see your house. Don't waste time or money on lots of words.
4. Act quickly - the market is changing so fast that even full time professionals have to work to keep up with things. If you don't have any serious lookers in the first 35 days, you need to re-think either your price or your willingness to work with an agent.
Monday, August 18, 2008
Friday, August 1, 2008
Should I try to sell on my own?
Maybe. I get so many questions about whether or not people should try to sell their home themselves. The most honest answer is, maybe. Since home values are down a bit from last year, seller's are hoping to make up the difference by not paying a real estate commission. I can see the logic in that. But, the other side of that coin is that you can't save the money if you can't sell the house. Here's a great response to that question from John Adams, who writes a weekly column in the AJC.
Selling your home 'by owner' can make sense — if you have time
By John Adams
Inside Advice
Published on: 07/15/07
Two weeks ago, we talked about why most home sellers are best served by working with a real estate professional. That doesn't mean you have to pay a full traditional commission. But it is a recognition that there's a lot of work to be done between putting up a "for sale" sign and sitting down at the closing table.
The reality is this: most sellers are not willing to take on all the necessary tasks required to complete a successful sale. Nor are they able to attract qualified buyers and keep them interested long enough to encourage a satisfactory offer in the first place.
However, if your circumstances are different, you might want to consider selling your home yourself:
• If you have sold homes yourself in the past and know what it takes to get the job done. I once sold a home in Dunwoody to a relocating IBM executive. He told me he would be transferred again within five years. I stayed in touch, hoping to get the listing when his next move occurred. Instead, I was disappointed when I saw a "for sale by owner" sign.
He told me that he had six months' notice on his move, and that he had sold four of his previous five homes, with considerable dollar savings each time. He already had a real estate attorney standing by to assist if needed, and he had plenty of time to test the waters.
I had to admit he was an experienced seller who stood a reasonable chance of saving more than $20,000 in commission dollars.
• If you live in a hot neighborhood and are in no hurry to sell. Smart homeowners keep up with homes that are "on the market" and "sold" in their neighborhood. For all you know, you have a neighbor who drives by your house twice each day and says to himself, "If that house ever comes on the market, I'm going to buy it, no matter what it costs!"
• If you don't mind taking on some or all of the work of marketing the house yourself, and have plenty of time to sell. Thirty years ago, there were full-service real estate agencies, and nothing else. Everybody pretty much charged the same commission, which was most often 7 percent of the selling price.
Today, things have changed. Full-service agencies still have an important role to play, but they are under increasing pressure to justify their commissions. And those commissions are, as often as not, negotiated to reflect the arrangement between the seller and the broker involved.
In addition, there are dozens of so-called "discount brokers" who offer a variety of services, ranging from staging your home for maximum visual appeal to holding open houses, if you wish. Most offer to include your home in the local multiple listing service. Most also include the ministerial function of filling out the contract forms and answering basic questions during negotiations with the buyer.
You may have noticed that in the three scenarios I mention, I have included the qualifier that you have plenty of time to sell. That's because the business of selling real estate "by owner" can take a long time. And you probably aren't going to get a full exposure to the largest possible pool of prospects unless and until you find a way to get your home listed in the local multiple listing service.
My advice is to attempt the "by owner" approach only if you have at least six months before you need to have your home sold and closed. That way, if you are successful, you will likely have saved some commission dollars. Most important, your home will be sold and closed.
If, on the other hand, you try it "by owner" and the house doesn't sell in two months, you will still have at least 120 days for a real estate professional to give it everything they've got, with all the marketing tools money can buy.
Selling your home 'by owner' can make sense — if you have time
By John Adams
Inside Advice
Published on: 07/15/07
Two weeks ago, we talked about why most home sellers are best served by working with a real estate professional. That doesn't mean you have to pay a full traditional commission. But it is a recognition that there's a lot of work to be done between putting up a "for sale" sign and sitting down at the closing table.
The reality is this: most sellers are not willing to take on all the necessary tasks required to complete a successful sale. Nor are they able to attract qualified buyers and keep them interested long enough to encourage a satisfactory offer in the first place.
However, if your circumstances are different, you might want to consider selling your home yourself:
• If you have sold homes yourself in the past and know what it takes to get the job done. I once sold a home in Dunwoody to a relocating IBM executive. He told me he would be transferred again within five years. I stayed in touch, hoping to get the listing when his next move occurred. Instead, I was disappointed when I saw a "for sale by owner" sign.
He told me that he had six months' notice on his move, and that he had sold four of his previous five homes, with considerable dollar savings each time. He already had a real estate attorney standing by to assist if needed, and he had plenty of time to test the waters.
I had to admit he was an experienced seller who stood a reasonable chance of saving more than $20,000 in commission dollars.
• If you live in a hot neighborhood and are in no hurry to sell. Smart homeowners keep up with homes that are "on the market" and "sold" in their neighborhood. For all you know, you have a neighbor who drives by your house twice each day and says to himself, "If that house ever comes on the market, I'm going to buy it, no matter what it costs!"
• If you don't mind taking on some or all of the work of marketing the house yourself, and have plenty of time to sell. Thirty years ago, there were full-service real estate agencies, and nothing else. Everybody pretty much charged the same commission, which was most often 7 percent of the selling price.
Today, things have changed. Full-service agencies still have an important role to play, but they are under increasing pressure to justify their commissions. And those commissions are, as often as not, negotiated to reflect the arrangement between the seller and the broker involved.
In addition, there are dozens of so-called "discount brokers" who offer a variety of services, ranging from staging your home for maximum visual appeal to holding open houses, if you wish. Most offer to include your home in the local multiple listing service. Most also include the ministerial function of filling out the contract forms and answering basic questions during negotiations with the buyer.
You may have noticed that in the three scenarios I mention, I have included the qualifier that you have plenty of time to sell. That's because the business of selling real estate "by owner" can take a long time. And you probably aren't going to get a full exposure to the largest possible pool of prospects unless and until you find a way to get your home listed in the local multiple listing service.
My advice is to attempt the "by owner" approach only if you have at least six months before you need to have your home sold and closed. That way, if you are successful, you will likely have saved some commission dollars. Most important, your home will be sold and closed.
If, on the other hand, you try it "by owner" and the house doesn't sell in two months, you will still have at least 120 days for a real estate professional to give it everything they've got, with all the marketing tools money can buy.
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